Business Execution Consultant 4 – Candidate Discovery

Job Title: Business Execution Consultant 4 – Candidate Discovery

Location: Charlotte, NC
Contract Duration: 12 Months
Experience Required: 5+ Years
Work Arrangement: Hybrid (4 Days On-site, 1 Day Remote)

Job Summary:

We are seeking an experienced, data-driven digital marketing and search optimization professional to lead candidate discovery, search optimization, and digital experience improvement initiatives.

This role focuses on enhancing content discoverability across traditional search engines, AI-powered search platforms, and emerging answer engines. The successful candidate will develop optimization strategies, establish performance measurement frameworks, analyze user behavior, and drive continuous improvements in search relevance, engagement, and conversion.

The ideal candidate combines strategic thinking, analytical expertise, digital marketing knowledge, and strong cross-functional leadership skills.

Key Responsibilities:

• Lead cross-functional initiatives focused on search optimization, content discoverability, and digital experience improvement.
• Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies.
• Optimize on-site search experiences, search relevance, metadata, content taxonomy, and website architecture.
• Establish KPIs, measurement frameworks, dashboards, and reporting processes to evaluate performance.
• Analyze web analytics, search performance, and user behavior data to identify trends and optimization opportunities.
• Develop actionable recommendations to improve engagement, content visibility, and conversion rates.
• Partner with content, creative, product, technology, analytics, and business stakeholders to execute strategic initiatives.
• Lead conversion rate optimization (CRO), customer journey analysis, and digital experience optimization efforts.
• Develop optimization roadmaps, prioritize initiatives, manage dependencies, and monitor implementation progress.
• Assess business performance, identify risks, resolve complex issues, and recommend effective solutions.
• Present analytical findings and strategic recommendations to stakeholders and leadership.
• Drive continuous improvement through data-driven decision-making and performance monitoring.

Required Qualifications:

• 5+ years of experience in management consulting, strategy consulting, business operations, or a related field, or equivalent experience through work, training, military service, or education.
• Experience developing and executing SEO, AEO, and GEO strategies for large-scale websites or digital experiences.
• Strong understanding of AI-powered search, answer engines, search algorithms, content discoverability, metadata, taxonomy, and site architecture.
• Experience managing on-site search strategies, search relevance, and content findability.
• Demonstrated experience developing KPIs, measurement frameworks, dashboards, and performance reports.
• Strong analytical skills, including the ability to interpret complex data and develop actionable recommendations.
• Experience using web analytics and user behavior insights to improve engagement, conversion, and digital performance.
• Ability to collaborate effectively with cross-functional teams and manage stakeholder expectations.
• Strong project management, organizational, communication, and problem-solving skills.

Preferred Qualifications:

• Experience supporting career sites, employer branding platforms, recruitment marketing, or talent attraction initiatives.
• Familiarity with structured data, schema markup, tagging strategies, and digital content taxonomies.
• Experience with conversion rate optimization, customer journey analysis, and digital experience improvement.
• Knowledge of SEO tools, web analytics platforms, dashboard development, and reporting solutions.
• Understanding of talent acquisition, employer branding, recruitment marketing, or workforce attraction strategies.
• Experience working in large, matrixed organizations with multiple stakeholders and competing priorities.
• Experience developing optimization roadmaps and continuous improvement programs for enterprise digital platforms.
• Ability to influence stakeholders, facilitate decision-making, and drive strategic initiatives from planning through execution.

Core Skills:

SEO, AEO, GEO, AI-powered search, content discoverability, on-site search optimization, web analytics, KPI development, dashboard reporting, conversion rate optimization, digital experience optimization, data analysis, stakeholder management, cross-functional leadership, project management, and continuous improvement.

Contract Details:

Contract Length: 12 Months
Location: Charlotte, North Carolina
Work Arrangement: Hybrid – 4 Days On-site and 1 Day Remote