Digital Search & Optimization Strategy Lead

Digital Search & Optimization Strategy Lead

Location: Charlotte, NC
Contract Duration: 12 Months
Experience Required: 5+ Years
Work Arrangement: Hybrid (4 Days On-site, 1 Day Remote)

Digital Search & Optimization Strategy Lead

Position Overview

We are seeking a data-driven digital marketing and search optimization professional to lead website discoverability, measurement, and optimization strategies. This role focuses on helping users find, engage with, and navigate digital content through traditional search engines, on-site search, and emerging AI-powered platforms.

The ideal candidate combines expertise in SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), digital analytics, and search experience optimization to improve content visibility, user engagement, and conversion. This individual will establish optimization frameworks, performance metrics, and continuous improvement strategies while collaborating with cross-functional teams.

Key Responsibilities

• Lead cross-functional initiatives focused on website discoverability, search optimization, digital engagement, and conversion.

• Develop and execute SEO, AEO, and GEO strategies for enterprise-scale websites and digital experiences.

• Optimize on-site search functionality, search relevance, content findability, metadata, taxonomy, and site architecture.

• Evaluate AI-powered search platforms, answer engines, evolving search algorithms, and emerging content discovery trends.

• Establish measurement frameworks, key performance indicators (KPIs), dashboards, and reporting processes to monitor performance.

• Analyze web analytics and user behavior data to identify trends, performance gaps, and opportunities for improvement.

• Translate complex data into actionable recommendations that improve engagement, conversion rates, and overall digital performance.

• Partner with content, creative, product, technology, and business stakeholders to implement optimization initiatives.

• Present insights, recommendations, and strategic approaches to stakeholders and leadership.

• Develop optimization roadmaps, manage project priorities, mitigate risks, and drive accountability for assigned initiatives.

• Influence and guide team members while supporting strategic planning and execution across the organization.

Required Qualifications

• 5+ years of experience in management consulting, strategy consulting, business operations, digital marketing, search optimization, or equivalent demonstrated through work experience, training, military experience, or education.

• Experience developing and executing SEO, AEO, and GEO strategies for large-scale websites or digital experiences.

• Strong understanding of AI-powered search, answer engines, search algorithms, metadata, content discoverability, taxonomy, and site architecture.

• Experience managing on-site search strategies, search relevance, and search experience optimization.

• Experience establishing KPIs, measurement frameworks, dashboards, reporting, and performance analytics.

• Strong analytical skills, including the ability to interpret complex data and develop actionable recommendations.

• Experience using web analytics and user behavior data to improve engagement, conversion, and digital performance.

• Ability to collaborate effectively across content, creative, product, technology, and business teams.

• Strong communication, presentation, project management, and organizational skills.

Desired Qualifications

• Experience supporting career sites, employer brand platforms, recruitment marketing, or talent attraction initiatives.

• Familiarity with structured data, schema markup, tagging strategies, and digital content taxonomies.

• Experience with conversion rate optimization (CRO), customer journey analysis, and digital experience optimization.

• Knowledge of SEO tools, web analytics platforms, dashboard development, and reporting solutions.

• Understanding of talent acquisition, employer branding, recruitment marketing, or workforce attraction strategies.

• Experience working within large, matrixed organizations with multiple stakeholders and competing priorities.

• Experience developing optimization roadmaps and continuous improvement programs for enterprise digital experiences.